The Municipality of Florence is moving towards a circular city system, focusing on one of the main challenging sectors: waste management. The new plan "Firenze Circular City" aims at organizing, in an innovative way, the bestowal and collection of urban waste. The Municipality, through a project which started in October 2020 and will be completed within two years, is organising the introduction of a door-to-door garbage collection in low urbanized areas and in the rest of the city the placement of smart bins that can be opened only with an identification key. The smart bins are equipped with a recognition system (recognizing the user), a detection system of container filling level to rationalize the emptying of the bins, motion and GPS antennas. The virtuous citizens’ compliance will be rewarded with tariff reductions and sustainable vehicles such as free bicycles.