Rotterdam is a unique city. It is located in the southwest of The Netherlands and is home to the largest port of Europe. In addition, it has a unique history, is culturally diverse and has a straightforward mentality; The ‘make it happen’ mentality embodies Rotterdam. The city sets high ambitions, also towards the circular transition. Rotterdam aims to take a leadership position in the circular transition. The city is really trying to push innovation and entrepreneurship, two terms which are part of the DNA of Rotterdam. The city is not afraid to try out new things; It whatid did in the past and will continue doing.