Trikala is a medium-sized city of 81,000 residents, located in the centre of interior Greece. The urban area is a compact, nuclear conurbation with a vibrant city centre, separate old town and a thriving tourist/hospitality offer.
The city of Trikala itself is located in a wide plain, but with mountains within a few tens of kilometres. The flat aspect of the valley floor means the local economy includes a large agriculture component as well as related production activities. Tourism accounts for an increasing proportion of the economy, particularly around key holiday periods. The Christmas fairground ‘Mill of Elves’, running for 6 weeks in December and January has grown notably over the last ten years and now attracts well over a million visitors each year, the largest in Greece.